Asia-Pacific Communications Summit

Focus 2017

Driving Post-Digital Communications

Be the first to know!

Always up to date! Subscribe to our Summit Newsletter and be the first to know.


Yes, I would like to receive information about APCS 17 and further events and offerings from Quadriga Media Berlin GmbH via e-mail. I can terminate my subscription at any times via e-mail at: Every mail also contains a link to unsubscribe.


A unique peer platform discussing the latest in PR and communications

The APCS is your one stop shop for learning about the focus and direction in which the communication sector is moving and to engage with key stakeholder groups across the region.

Date: November 15-16, 2017 | Location: Harbour Grand, Hong Kong

Keynotes & Speakers

Check out our lineup of communication trailblazers and thought leaders from Asia-Pacific

Fergus O'Hare

Fergus O'Hare

Director of Creative Shop for APAC
Fergus O’Hare, Director of Facebook Creative Shop for APAC, is also known as the rock star of Facebook because of his epic presentations.

After working for 17 years as a writer and Creative Director in global advertising agencies in Paris and New York (on many global accounts such as Louis Vuitton, Dove, Coke, IBM, Motorola, Nestlé, IKEA, Duracell and Ford and winning countless awards, including Cannes and Effies) he made the decision to move himself and advertising forward by joining the world’s most exciting social network.

Joining Facebook as Head Creative Strategist for the Middle East, Africa, Turkey and Israel in 2014 and 2015, Fergus was quickly promoted to lead the world’s biggest and fastest growing region - Asia and Pacific.

In his new role, Fergus has sought out and brought together Asia’s most awarded creative talent to help him build ideas that transform how the world's largest and most innovative marketers use Facebook.
Azran Osman-Rani

Azran Osman-Rani

Business Innovator & CEO
iflix Malaysia
Azran is one of the leading business innovators in Asia.

As someone who has built, and continues to build, ‘attacker’ businesses and lead teams from start-up to IPO, Azran passionately believes that organisations and corporations can deploy similar structures, focus and creativity that single-minded entrepreneurs have used to create break-through business models and innovative products and services.

In July 2007, at the age of 36, Azran was appointed as the founding CEO of AirAsia X, the world’s pioneer low-cost long-haul airline.

In 2015 Azran left AirAsia X and joined iFlix Group as its group COO and CEO of iflix, Asia’s leading Internet TV service.

He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University.
Alan Hilburg

Alan Hilburg

President / CEO
Alan Hilburg is President and CEO of Hilburg-Malan in Hong Kong.

He has written two New York Times best sellers on leadership, received an Academy Award nomination for the first environmental documentary and five Emmy nominations, won six Silver Anvils, five Clio awards, created three of the top ten brand campaigns of the 20th century and has been recognised as one of the world's foremost crisis advisors.

He has received more than two dozen industry awards for his work in resuscitating and launching brands including National Geographic, Gillette, GE, Johnson Wax, Wendy's and JPMorganChase.

More recently, he has been a pioneer in aligning corporate culture, values-based decision making and multi-generational workforces to create trust-based high performance teams.

Keynotes ..Best Cases ..Spotlights ..Interactive: Experience the pulse of Asia-Pacific communications

Ressources and resourcefulness

  • Storytelling
  • Stakeholder Engagement
  • Reputation Management
  • CSR & Sustainability

Mindsets and mindfulness

  • Change Communication
  • Influencer Communication
  • Leadership Communication
  • Crisis Communication

Design and thinking

  • Customer-centric social media
  • VR, AI & Co
  • Effective stakeholder engagement

Track 1: Content

Resources and resourcefulness

  • Storytelling & Stakeholder Engagement
  • Reputation Management, CSR & Sustainability
  • VR, AI & Co

Track 2: Communicators

Mindsets and mindfulness

  • Change Communication
  • Influencer Communication
  • Leadership Communication
  • Crisis Communication

Track 3: Solutions

Design and thinking

  • Customer-centric Social Media
  • Employer Branding
  • Crisis Prevention
  • WeChat for Business

Our special Early Bird rates until October 27th!


The APCS 2017 is supported by


Any questions? We're glad to help!

Matthias Gutschmidt
Summit Coordinator

Thi Thuc Tran
Coordination Office APACD

Dennis Schultz
Participant Management

Helge Schlüter
Partner Programme


APCS 2017 Location: Harbour Grand Hong Kong


Looking back


The APCS 2017 is hosted by

The Asia-Pacific Association of Communication Directors (APACD) provides a network for mid- to senior-level in-house communication professionals from all fields and industry across Asia-Pacific. We offer a forum to exchange and network amongst peers, to advance professional qualifications and to jointly establish common quality standards. Even at this early stage in APACD‘s development, over 600 communicators have signaled their dedication to cross-border exchange, transparency, qualification and knowledge by joining the association.

Quadriga empowers professionals regarding their occupational development and future competence. Being a company with an international focus, we act as a point of contact as well as a think tank for all topics and requirements concerning professionalisation: excellent education, expert information, professional networking and effective business IT solutions.


Sent to over 15 countries across Asia Pacific, Communication Director is the official partner magazine to the Asia-Pacific Association of Communication Directors. Each issue we feature articles by communication leaders at major organisations as well as by internationally-recognised academics, and are read by opinion leaders in communications, PR and public affairs. We provide insight into those themes most important in the communications and public relations sphere, including digital, internal communications and crisis communications to name a few.