Speakers

Meet our 2017 speakers. Lineup will be updated regularly.

Joe Adamo

Joe Adamo

Executive General Manager, Public Affairs
Australian Energy Market Operator
Joe Adamo is currently acting in the role of Executive General Manager, Public Affairs, of Australian Energy Market Operator.

Joe has more than 15 years of experience working in the corporate and public affairs sector, occupying various consulting and in-house corporate roles, with more than half his career centred within the energy sector.

Joe has been responsible for maintaining, building and enhancing corporate reputations of national organisations with an ability to ingrain corporate affairs as a critical business function that will help shape and drive an organisation's narrative and deliver measurable stakeholder value.
Jesmond Chang

Jesmond Chang

Head of Corporate Communications
Kaspersky Lab, APAC
Jesmond Chang, the Head of Corporate Communications, for the APAC region has been involved in Public Relations and Marketing related jobs for more than 10 years building close rapport and understanding the needs of both media and the market.

Overseeing Kaspersky Lab’s corporate communications strategy for APAC, he will be leading the company’s corporate communication initiatives throughout the region such as ideas, campaigns, CSR events, meeting company goals and carrying out global PR implementations throughout the region.

He joined Kaspersky Lab in the year 2010 for the opportunity to develop his interest in internet security and sharing the importance of the security industry to the public with the experience that he has acquired over his career. Jesmond is a frequent and renowned speaker at several IT related events, both locally and internationally.
Joyce Chau

Joyce Chau

Representative Greater China
Foreign Trade Association
Ms Joyce Chau joined Foreign Trade Association as the Country Representative of the organization in China since June 2011.

She acts an intermediary between the Secretariat in Brussels, members, suppliers and local stakeholders in China. Her role is to promote free trade and sustainable supply chain through supporting sustainability activities related to business social compliance (BSCI), environmental performance (BEPI) and trade policy (ITP).

In more than 20 years, Ms Chau has been working as a corporate communications practitioner for various organizations with focus on sustainability, CSR, and supply chain management. Her major expertise is in public affairs, stakeholder and media relations crisis and issues management, etc.

Prior to joining FTA, she was the Senior Vice President of the HSBC Corporate Sustainability Asia Pacific Region Office, Dell China’s Corporate Communications Director and she also worked for HKSAR Government’ Innovation and Technology Commission, HK Airport Authority and GS1, a global supply chain standard organisation. She possesses a BSoSc in Communications and a Master of Arts in Translation.
Cameron Craig

Cameron Craig

Head of Global Corporate Communications
Polycom
Cameron is a seasoned communications professional with extensive consumer brand and international experience.

He worked with Apple for 10 years during the company’s dramatic turnaround period under Steve Jobs. Starting in 1997, Cameron led agency efforts for Apple with Porter Novelli Australia before moving to Singapore to lead Apple’s communications in the Asia-Pacific region. The company then relocated him to California where he played a senior role on Apple's product PR team.

Later, Cameron relocated back to Singapore to lead communications efforts for Yahoo! in the Asia Pacific, Middle East and Latin America regions. In 2010, he returned to the US to head global employee communications for PayPal. In 2013, he joined Visa as Senior Vice President, Global Employee Communications.

Before joining the corporate world Cameron was a tour publicist for music legend Johnny Cash. Originally from Sydney, Australia, he now lives in the San Francisco Bay Area with his wife Danielle and kids Isabel and William.

Currently Cameron is head of global corporate communications for Polycom in San Jose, CA. He is a contributor to Harvard Business Review, The Huffington Post, Business Insider and PR Daily. He is also an active member of the Forbes Communications Council, an invitation-only organization for communications, public relations, public affairs and media relations executives.

Shravani Dang

Shravani Dang

Vice President and Group Head of Corporate
Avantha Group
Shravani Dang’s work experience spans a variety of industries and both for- and non-profit organizations: technology/software, global NGO, financial, industrial and conglomerate. Currently she is Vice President and Head of Corporate Communications for the $4 billion Avantha Group-a leading industrial transnational.

Previously she worked with Fidelity (AUM $4.3 trillion) where she was Head and Associate Director – Corporate Communications. Her responsibilities included Communications, Crisis & issues management, Public Affairs, Living Art, Fidelity Foundation and Community Affairs and Diversity. Shravani also worked with CSC (India) NYSE: CSC, Revenues $13.0 billion, Fortune 200, as Head of Country (General Manager) for Corporate Communications. Responsibilities included Public Affairs, CSR, Community Affairs and Diversity, Crisis & issues management.

Shravani’s experience in the not-for-profit sector was as Manager Communications, Coordination, Resource Mobilization and External Relations with CARE India (Cooperative for Assistance and Relief Everywhere).In CARE she was part of an international team assessing the flood situation in Assam and was involved with the Elton John AIDS awareness project as well.

Shravani has had a brief stint as Faculty in Delhi University where she taught Mass Communications. A prolific writer, she has over 1000 published contributions. Shravani graduated with honours in Sociology which has given her a deep understanding of the diverse pan- Indian cultural context as well as global human connects. She also founded the Creative Writing Workshop.
Pierre Goad

Pierre Goad

Group Head of Communications
HSBC
Pierre Goad is Group Head of Communications at HSBC Holdings plc.

He was appointed a Group Managing Director in 2015 and a Group General Manager in 2014. He was first appointed Group Head of Communications in 2014. He held the dual role of Group Head of Human Resources and Communications from January 2015 to August 2016 when he returned full-time to Communications. He was appointed a Board Director of HSBC Bank Canada in 2015.

Pierre rejoined HSBC in 2011 as Co-Head of Communications from Zurich Insurance Group in Switzerland where he was Head of Corporate Communications. Pierre has extensive international experience and has held a series of strategy and communication roles at HSBC in London and Hong Kong, where he joined the bank in 2001. He was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal in Canada, and The Asian Wall Street Journal in Hong Kong and Singapore.

He is a Canadian and British citizen and Hong Kong permanent resident.

Alan Hilburg

Alan Hilburg

President / CEO
Hilburg/Malan
Alan Hilburg is President and CEO of Hilburg-Malan in Hong Kong.

He has written two New York Times best sellers on leadership, received an Academy Award nomination for the first environmental documentary and five Emmy nominations, won six Silver Anvils, five Clio awards, created three of the top ten brand campaigns of the 20th century and has been recognised as one of the world's foremost crisis advisors.

He has received more than two dozen industry awards for his work in resuscitating and launching brands including National Geographic, Gillette, GE, Johnson Wax, Wendy's and JPMorganChase.

More recently, he has been a pioneer in aligning corporate culture, values-based decision making and multi-generational workforces to create trust-based high performance teams.
Os Ishmael

Os Ishmael

Head of Digital, East Asia
British Council
As the Head of Digital, East Asia of the British Council, Os oversees the APAC online presence and performance of the organisation which covers fourteen markets.

He is focussed on delivery in the areas of social media, e-commerce, analytics, digital marketing and online communications.

Os has over 15 years of experience in leveraging digital strategically to provide a bridge between audiences, technology and marketing in industries such as FMCG, government, luxury goods, education, cultural relations and industrials.
Mark Laudi

Mark Laudi

CEO
Hong Bao Media
Mark Laudi is a mentor in media and presentation skills to C-suite executives, elected politicians and senior government officials, and a sought-after speaker, conference anchor and panel moderator at business conferences.

This follows a 14-year award-winning career in radio and television. At CNBC Asia Pacific, he held almost every position in the newsroom: behind the camera he was Producer and Sydney as Bureau Chief, and in front of the camera he was Stock Reporter, Anchor and Field Reporter.

He started his media career in radio aged 21, becoming Australia’s youngest radio current affairs show host at ABC Radio, later joining Singapore’s 938LIVE.
May O. Lwin

May O. Lwin

Professor and Associate Dean
Nanyang Technological University, Singapore
Alan Ma

Alan Ma

Head of Ruder Finn Innovation Studios, China
Ruder Finn Asia
Alan Ma is a senior marketing and communication professional with 15-years of solid experience in both agency & in-house positions across all marketing communications functions in various industries, specializing in strategic marketing & communication, stakeholder engagement, digital communication and CSR.

Prior to joining RFI in July 2016, Ms. Ma was the practice lead for the Technology Practice of Edelman China, Marketing Head for King & Wood Mallesons, and Marketing Manager for British Standards Institution and Motorola.
Jim Macnamara

Jim Macnamara

Professor of Public Communication
University of Technology Sydney, Australia
Jim Macnamara PhD is Professor of Public Communication at the University of Technology Sydney and a Visiting Professor at London School of Economics and Political Science, Media and Communications Department.

He is internationally recognised for his research into evaluation of public communication and for his work organisational listening.

He is the author of 16 books including The 21st Century Media (R)evolution (Peter Lang, New York, 2014); Organizational Listening: The Missing Essential in Public Communication (Peter Lang, New York, 2016); and Evaluating Public Communication: Exploring New Models, Standards, and Best Practice (Routledge, 2017).
Tina McCorkindale

Tina McCorkindale

President and CEO
Institute for Public Relations
Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations.

She taught as a professor for 15 years, and has more than 10 years of experience working in corporate communication and analytics. She has more than 150 presentations and publications in books and journals with a research focus in digital and behavior. She lives in Seattle, WA.
Dr. Andreas Meier

Dr. Andreas Meier

Vice President Corporate Affairs, Asia-Pacific
BASF
Dr. Andreas Meier is Vice President Corporate Affairs for BASF in Asia Pacific, based in Hong Kong since 2015.

Before coming to Asia, he was Director Corporate Communications at BASF’s North American headquarters in Florham Park, New Jersey, USA. After studying political science, journalism and economics in Marburg and Münster, Germany, Andreas joined BASF as a communications trainee in 2000. He then worked in various functions in internal and external communications for BASF in Ludwigshafen and Vienna, Austria, before moving to the United States in 2010.

Andreas holds a PhD in political science from the University of Münster, Germany.
Paul Mottram

Paul Mottram

Managing Director, All Told, Asia Pacific
Allison+Partners
Paul leads All Told in Asia Pacific and Allison+Partners’ business in Hong Kong, with a mission to help brands tell compelling stories that drive business results.

He has lived in the region since 1992, working in both agency and in-house capacities. Paul held regional leadership positions at Text100, Bite and Upstream Asia, serving brands in the technology, consumer, online, automotive and financial services sectors.

Key clients included Citi, eBay, FedEx, Four Seasons Hotels & Resorts, Fox International Channels, General Motors, HP and Microsoft, among others. Paul also worked in-house leading global marketing and communications for NASDAQ-listed Global Sources.

Originally from the United Kingdom, Paul has a BA in Economics from the University of Manchester.
Fergus O'Hare

Fergus O'Hare

Director of Creative Shop for APAC
Facebook
Fergus O’Hare, Director of Facebook Creative Shop for APAC, is also known as the rock star of Facebook because of his epic presentations.

After working for 17 years as a writer and Creative Director in global advertising agencies in Paris and New York (on many global accounts such as Louis Vuitton, Dove, Coke, IBM, Motorola, Nestlé, IKEA, Duracell and Ford and winning countless awards, including Cannes and Effies) he made the decision to move himself and advertising forward by joining the world’s most exciting social network.

Joining Facebook as Head Creative Strategist for the Middle East, Africa, Turkey and Israel in 2014 and 2015, Fergus was quickly promoted to lead the world’s biggest and fastest growing region - Asia and Pacific.

In his new role, Fergus has sought out and brought together Asia’s most awarded creative talent to help him build ideas that transform how the world's largest and most innovative marketers use Facebook.
Azran Osman-Rani

Azran Osman-Rani

Business Innovator & CEO
iflix Malaysia
Azran is one of the leading business innovators in Asia.

As someone who has built, and continues to build, ‘attacker’ businesses and lead teams from start-up to IPO, Azran passionately believes that organisations and corporations can deploy similar structures, focus and creativity that single-minded entrepreneurs have used to create break-through business models and innovative products and services.

In July 2007, at the age of 36, Azran was appointed as the founding CEO of AirAsia X, the world’s pioneer low-cost long-haul airline.

In 2015 Azran left AirAsia X and joined iFlix Group as its group COO and CEO of iflix, Asia’s leading Internet TV service.

He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University.
Rachana Panda

Rachana Panda

Chief Communications Officer & Citizenship Leader
GE South Asia
Rachana Panda is Chief Communications Officer & Citizenship Leader at GE South Asia.

She joined GE in 2012. At GE, Rachana is part of the leadership team where her focus is to lead & champion the communications function; and help strengthen, protect and nurture corporate reputation of GE.

Her role comprises advising the Leadership team on all facets of communications, which includes employee engagement and external communications. She also leads the Brand, Advertising & Digital communications team for this region.
Cathy Planchard

Cathy Planchard

President, All Told
Allison+Partners
Cathy is a partner at Allison+Partners and the president of All Told, the firm’s global integrated marketing offering.

In her role, she focuses on evolving the agency’s capabilities into additional storytelling services critical for program success, including oversight of the content, digital, creative, research and analytics teams.

She brings 25 years of experience in all facets of branding, lead generation, public relations, strategic planning, employee engagement and executive communications, and has worked with such clients as Toyota, Lexus, Dignity Health, International Game Technology, The Economist, IZEA and Motorola, among others.

Cathy began her work at Allison+Partners as General Manager of the Phoenix office, where she grew the team from three people to more than $5 million in annual revenue. In recognition of her accomplishments, she was named to PRWeek’s inaugural “Champions in PR” list.
Caroline Sapriel

Caroline Sapriel

Managing Director
CS&A
Caroline Sapriel is the founder and Managing Director of CS&A a specialist risk and crisis and business continuity management consulting firm with offices in Hong Kong, the United Kingdom, Belgium, Italy, The Netherlands, Singapore, and the United States.

Ms Sapriel has over 20 years’ experience in risk and crisis management, corporate and public affairs. She is regularly invited to speak at international conferences and seminars on risk and crisis management. She is a guest lecturer at the graduate school of public administration of Leiden University. She has been a member of IABC since 1987, and is a faculty member of the Management Center Europe in Brussels.

Prior to establishing her own consulting firm, Ms Sapriel held various senior management positions with international PR firms including the Rowland Company and Hill & Knowlton. She has also worked for the Press Office of the Government of Israel.
Kim Stengert

Kim Stengert

Director of Communications
WWF Singapore
Kim Stengert has a wealth of experience spanning 4 countries and 3 continents in almost 2 decades.

He has taken on multiple management level positions and consulted Fortune 500 companies through his expertise in digital marketing and business development.

Before joining the World Wide Fund for Nature (WWF), Singapore in 2014, Kim started his own digital marketing agency where he gained valuable entrepreneurship skills, built and managed diverse teams, developed new business and led organisation-wide initiatives.

As Communications Director for WWF-Singapore, Kim sits on the Senior Management Team to lead multi-stakeholder campaigns on climate change, sustainable seafood and palm oil issues - advocating for policy commitments and driving behavioural changes amongst mass audience.

Azmar Sukandar

Azmar Sukandar

Director of Communications Asia Pacific
The Nature Conservancy
Based in Hong Kong, Azmar Sukandar oversees The Nature Conservancy’s (TNC) Asia Pacific regional external and internal communications strategies and activities.

She works closely with senior executives in the region as well as global and in-country teams to increase the impact of TNC awareness to target audiences and potential partners, raise the visibility for Asia Pacific projects and enhance the cohesiveness of messaging and communications across the region.

Prior to joining TNC, Azmar headed up the Asia Pacific communications office for the Financial Times and also worked with Time and FORTUNE magazines and Microsoft’s MSN division.

She holds a B.A. in International Relations and B.Sc. in Communications from Boston University, and a Master’s degree in media and communications from the London School of Economics.
Prof. Dr. Ansgar Zerfaß

Prof. Dr. Ansgar Zerfaß

Professor and Chair in Strategic Communication
University of Leipzig, Germany
Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo.

He serves as Editor of the International Journal of Strategic Communication (Routledge, USA) and was President of the European Public Relations Education and Research Association, Brussels.

He has published 34 books and more than 300 articles and study reports in several languages and coordinates all Communication Monitor projects across 80 countries since he initiated the first survey across Europe in 2007.